# Product XML Import vs Matrixify

Matrixify is the Swiss army knife for Shopify data in Excel and CSV. Product XML Import is a specialist for supplier XML feeds with automatic sync. Which fits a supplier catalogue?

Canonical: https://productxmlimport.com/compare/matrixify
Last updated: 2026-09-08

|  | Product XML Import by ProXI | Matrixify |
| --- | --- | --- |
| Imports XML feeds | Yes | No |
| Imports Excel, CSV, Google Sheets | No | Yes |
| Automatic feed layout detection | Yes | No |
| Scheduled sync from a URL | Up to 8x/day | Yes, from URL/FTP with a template |
| Variants and variant images | Yes | Yes |
| Price and compare-at multipliers | Yes | Via formulas in the sheet |
| Missing-product safeguards | 70% rule, zero stock | Depends on your file |
| Exports and other resources (orders, customers) | No | Yes |
| Built for Shopify badge | Yes | Yes |
| App Store rating | 4.8 (26 reviews) | 4.9 (1,598 reviews) |
| Price | From $19.99/mo | Free tier, from $20/mo |

## Different tools for different jobs

Matrixify (formerly Excelify) is built around spreadsheets: export any Shopify resource, edit it, import it back, and schedule the whole thing. It is excellent for migrations, bulk edits and reports.

Product XML Import is built around one thing: a supplier's XML feed and a store that must follow it. There is no file to prepare. The feed URL is the configuration.

## Where Matrixify is the better choice

- Your data is in Excel or CSV, or comes from another platform.
- You need to touch orders, customers, discounts or metafields in bulk.
- You want exports and reports as much as imports.

## Where Product XML Import is the better choice

- Your supplier publishes XML and does not offer a sheet in Shopify's layout.
- You want the feed layout detected rather than mapped in a template.
- You want stock to follow the supplier several times a day with safeguards against empty or truncated feeds.
- You want someone to check the feed with you before the first import.

## Cost of ownership

Matrixify's price is mostly the plan; the work is preparing files and templates. Product XML Import's price is the plan; the work is pasting a URL. For a supplier feed that changes daily, the second is cheaper in hours.

## FAQ

### Can Matrixify import an XML feed?

Matrixify's listed import formats are Excel, CSV and Google Sheets, with files fetched from URLs or FTP. A supplier XML feed would have to be converted to its template first.

### Can I use both apps?

Yes, and some merchants do: Product XML Import for the supplier feed, Matrixify for occasional bulk edits, exports or migrations of other data.

### Which is cheaper?

Matrixify has a free tier for small stores and starts at 20 USD a month. Product XML Import starts at 19.99 USD a month for one feed including scheduled sync and setup help.