# Pricing rules: multipliers and compare-at prices

Apply a margin to supplier prices with a price multiplier, show strikethrough prices with a compare-at multiplier and control tax settings, all per feed.

Canonical: https://productxmlimport.com/features/pricing-rules
Last updated: 2026-09-08

- Price multiplier per feed
- Compare-at multiplier for strikethrough pricing
- Compare-at only shown when higher than the price
- Taxable on or off per feed

## Margin without spreadsheets

Supplier feeds carry wholesale or recommended prices, rarely the price you want to sell at. Instead of editing prices after every import, set a multiplier once per feed. The app applies it every time it touches a price, including the scheduled sync, so your margin follows the supplier's changes automatically.

## Compare-at prices that make sense

Shopify shows a compare-at price as a strikethrough next to the selling price. The app writes one only when it is actually higher than the selling price, rounded to two decimals, so you never see a "discount" that is smaller than the price itself.

## Per-feed settings

Because every feed has its own multipliers and tax flag, a store can combine a domestic supplier priced with VAT and an EU wholesaler priced net, each with the right rules.

## Custom price policies

Some merchants need more than a multiplier: tiered margins by price band, a fixed handling fee, psychological rounding or supplier-specific rules. These are implemented as price policies on your feed's profile. Describe the rule to support and it is applied on every run.

## FAQ

### How does the price multiplier work?

Every price read from the feed is multiplied by the value you set before it is written to Shopify. A feed price of 100 with a multiplier of 1.4 becomes 140. The multiplier is applied on the first import and on every sync, so a supplier price change keeps your margin.

### What is the compare-at multiplier?

It builds the crossed-out price shown next to the selling price. With a price multiplier of 1.4 and a compare-at multiplier of 1.8 a supplier price of 100 shows as 140 with 180 struck through. If the feed already carries an old price, that value is used instead.

### Can I round prices to .99?

Rounding rules such as ending prices in .90 or .99 and adding a fixed amount are available as custom price policies configured by our team for your feed.

### Can I convert currencies?

Not automatically. Feeds in another currency are usually handled with a multiplier that includes the exchange rate; contact us if you need a rate that updates itself.