# Import B2B Sports Wholesale XML feed to Shopify

Connect the B2B Sports Wholesale feed to Shopify with Product XML Import by ProXI: automatic layout detection, variants and images, your own margin and stock sync up to 8 times a day.

Canonical: https://productxmlimport.com/integrations/b2b-sports-wholesale
Last updated: 2026-09-08

## Steps

1. **Get your B2B Sports Wholesale feed link** Log in to your B2B Sports Wholesale account or ask your account manager for the XML feed URL. Open it once in a browser to confirm it shows product data.
2. **Add the feed in the app** Install Product XML Import by ProXI, open Settings, add a feed and paste the URL. Set your price multiplier and choose draft mode for the first import.
3. **Import and enable sync** Start the import, review the products in Shopify admin, publish the ones you want and switch on price and stock updates.

B2B Sports Wholesale distributes branded sportswear and footwear to online retailers, with an XML feed that lists articles by brand, size and colour and updates stock throughout the day.

## What is in the feed?

Articles are listed per size and colour with the brand's article number, EAN, wholesale price, recommended retail price and image links. Because each size is its own entry, the feed is a flat-variant feed: the app groups entries by the parent article code into one Shopify product with size variants.

## Pricing tips

Use the recommended retail price as the compare-at price and apply your margin to the wholesale price with the price multiplier. Branded goods often have price rules from the brand; keep the multiplier in line with them.

## Stock

Sizes sell out quickly in sportswear. Eight runs a day is the recommended frequency for this feed.

## FAQ

### How are sizes handled?

Every size becomes a variant with its own SKU, EAN, price and quantity under one product per article.

### Can I import only certain brands?

Brand filters can be configured for your feed by support.

### Does it include images per colour?

Yes, images are attached to the matching colour variant when the feed provides them.