Product XML Import
Shopify app for supplier XML feeds

Import products from any XML feed to Shopify

Paste your supplier's XML link. The app reads the feed, imports products with variants and images, and keeps prices and stock in sync automatically.

  • No field mapping: the feed structure is detected for you
  • Sizes, colours and variant images included
  • Price and stock updates up to 8 times a day
  • Setup help from a real person on every plan
supplier feed domains connected
190+
daily price and stock sync
8x
Shopify App Store rating
4.8/5
app languages
6

Why merchants choose it

Everything a supplier feed needs, nothing to configure

Built for stores that sell from one or more supplier catalogues and cannot afford stale prices or phantom stock.

Any XML layout

Generic product XML, Google Merchant style feeds, RSS and Atom catalogues. The app fingerprints the structure and maps titles, SKUs, prices, stock, images and options without a mapping screen.

Variants and images

Sizes and colours become Shopify variants with their own SKU, barcode, price and quantity. Variant images are attached where the feed provides them.

Automatic price and stock sync

Choose 1, 3 or 8 updates a day. Prices, compare-at prices and inventory follow the feed, and products that leave the feed are set to zero stock instead of being deleted.

Pricing rules

Apply a price multiplier for your margin and a compare-at multiplier for strikethrough pricing. Mark products taxable or not per feed.

Multiple suppliers, one store

Connect up to seven feeds, each with its own settings and schedule. Ideal for dropshipping and wholesale stores that sell from several catalogues.

Safe by default

A run that returns no products, or far fewer than the last successful run, is cancelled. Re-imports update existing products instead of creating duplicates.

How it works

From XML link to live products in three steps

  1. 1

    Paste your XML feed URL

    Install the app from the Shopify App Store, open Settings and paste the HTTPS link to your supplier's XML feed.

  2. 2

    Preview and import

    The app detects the feed layout, shows the products it found and imports them in the background with variants, images, prices and stock. Follow the progress bar in the app.

  3. 3

    Stay in sync

    Turn on price and stock updates. The app re-reads the feed on your plan's schedule, updates what changed and imports new products as they appear.

Works with feeds from suppliers such as

  • VidaXL
  • B2B Sports Wholesale
  • Faprika
  • Dreamlove
  • Malfini
  • MidOcean
  • Xindao
  • FactoryPrice
  • Hendi
  • Tarzyeri
  • Kazax
  • Europosters
  • + 180 more

Shopify App Store reviews

Merchants on setup, support and reliability

“Live chat helped us finish the setup in about thirty minutes. The import ran exactly as promised.”
TiSa-Shop, Germany
“The app handles complex XML structures and imported all product data accurately, including variants and pricing.”
KeturiosLetenos, Lithuania
“Quick import and a responsive team. We have used it for our supplier feed since 2024.”
Wessi, United States

Read all reviews on the Shopify App Store

Pricing

Plans that scale with your catalogue

Monthly or annual billing through Shopify. Every plan includes live chat and setup help.

Basic

$29.99/month

  • Up to 2,500 products
  • 1 price and stock sync per day
  • 1 XML feed

Professional

$39.99/month

  • Up to 5,000 products
  • 3 price and stock syncs per day
  • 1 XML feed

Enterprise

$59.99/month

  • Unlimited products
  • 8 price and stock syncs per day
  • 1 XML feed

Frequently asked questions

Which XML feeds can I import into Shopify with this app?

Any product XML served over HTTP or HTTPS: generic supplier feeds, Google Merchant Center style XML, RSS and Atom catalogues. The app has connected feeds from more than 190 supplier domains. CSV, JSON and spreadsheets are not supported.

Do I have to map the XML fields myself?

No. The app inspects the feed and detects titles, descriptions, SKUs, barcodes, prices, compare-at prices, quantities, images, brands, categories and variant options. Unusual layouts are configured by our team.

How often are prices and stock synchronised?

Once a day on Basic, three times a day on Professional and up to eight times a day on Enterprise and multi-feed plans. Starter is import only.

Can I add my own margin to the supplier prices?

Yes. Every feed has a price multiplier and a compare-at multiplier. A multiplier of 1.4 sells a product listed at 100 in the feed for 140.

What happens when a product disappears from the feed?

Its stock is set to zero so it stops selling. Nothing is deleted, and the product comes back when it reappears in the feed.

Is there setup help?

Yes. Live chat inside the app and e-mail support are included on every plan. Share your feed link and we check it before your first import.

More questions and answers

Connect your first XML feed today

Paste your supplier feed URL, preview the products and let the app keep prices and stock in sync. Setup help is included on every plan.

Built for Shopify