Use case
Wholesale and B2B catalogues from XML
Publish a wholesaler's or manufacturer's XML price list as a Shopify catalogue with net or gross pricing, per-feed tax settings and bulk stock updates.
- Net and gross price handling
- Tiered margins on request
- Thousands of SKUs per run
- Barcode and MPN preserved
Distributors, resellers and brand stores
Wholesalers and manufacturers publish XML price lists so resellers can sell their range. Turning a 5,000-line price list into a Shopify catalogue by hand is a week of work; with the app it is an afternoon, and the list stays current afterwards.
Pricing that fits B2B
- Net feeds: set the feed to taxable and let Shopify add VAT at checkout, or apply a multiplier that includes tax for a consumer store.
- Gross feeds: keep the multiplier at 1.0 for the supplier's recommended price, or apply your own margin.
- Compare-at: use the manufacturer's list price as the strikethrough and your negotiated price as the selling price.
Large catalogues
The streaming importer handles feeds with tens of thousands of variants. Products are created in batches, and updates use Shopify's bulk mutations, so a nightly refresh of a big catalogue completes in minutes.
Agencies and multiple stores
Agencies that run several reseller stores for one brand install the app in each store and point them at the same feed with different multipliers. See agencies.
Frequently asked questions
Our price list has different prices by quantity. Can the app use them?
The app writes one selling price per variant. Tiered or band pricing rules, for example a higher margin on low-price items, are configured as price policies for your feed. Shopify B2B quantity price breaks are not written by the app.
Can we keep the manufacturer's article numbers?
Yes. SKUs, barcodes (EAN, GTIN) and MPNs from the feed are stored on the variants and used to match products on every sync.
Do you support cost per item?
Writing the supplier price into Shopify's cost field is available as a custom setting for your feed, so margin reports in Shopify work.