Pricing rules
Configure the price multiplier, compare-at multiplier and tax flag on a feed, understand how compare-at prices are derived and when to ask for a custom price policy.
Reviewed by Koray Sarı
Docs
Settings on a feed
| Setting | Effect | Default |
|---|---|---|
| Price multiplier | Selling price = feed price × multiplier | 1.00 |
| Compare-at multiplier | Compare-at price = feed price × multiplier | 1.00 |
| Taxable | Whether Shopify charges tax on the product | On |
Worked examples
| Feed price | Price multiplier | Compare-at multiplier | Shopify price | Shopify compare-at |
|---|---|---|---|---|
| 100.00 | 1.00 | 1.00 | 100.00 | none |
| 100.00 | 1.40 | 1.00 | 140.00 | none |
| 100.00 | 1.40 | 1.80 | 140.00 | 180.00 |
| 100.00 (sale 80.00) | 1.25 | 1.25 | 100.00 | 125.00 |
A compare-at price is written only when it is higher than the selling price; otherwise Shopify would show no discount or a negative one.
Custom price policies
For rules the two multipliers cannot express, support configures a price policy on your feed profile:
- Psychological rounding (ending in .90 or .99).
- Fixed handling fee added after the multiplier.
- Different multipliers by price band or category.
- Cost per item written to Shopify for margin reporting.
Describe the rule with an example and it is applied on every run.
Frequently asked questions
Which prices does the multiplier apply to?
Every selling price read from the feed, on the first import and on every scheduled run. Compare-at prices use the compare-at multiplier.
What if the feed already has a discount price?
When the feed has both a regular and a sale price, the sale price becomes the selling price and the regular price the compare-at price, each multiplied by its own multiplier.
Can I round to .99?
Not from the settings screen. Rounding and other rules are set up by support as a price policy for your feed.